Business_Game_Changers_Radio_with_Sarah_Westall_MOBE_on_a_Mission_to_End_Chronic_Pain_and_Marketing_Dream_Team_Redefines_Advertising_While_Funding_Startups.mp3 - MOBE on a Mission to End Chronic Pain Over 100 million Americans suffer from chronic pain, more than diabetes, heart disease and cancer combined. According to WebMD, chronic pain is any pain that lasts longer than six months. It can be excruciating, episodic or continuous, merely inconvenient or totally incapacitating. Signals of pain remain active in the nervous system for months or even years. This can take both a physical and mental toll on a person causing additional issues to make the situation worse such as anxiety, stress, depression, anger and fatigue. To treat chronic pain, our current health care system will typically prescribe drugs to block the pain. Often patients are treated with 5 to 6 different medications at the same time, which can cause numerous side effects such as insomnia, constipation, diarrhea, and many other ailments. Worse, patients often become addicted to these drugs causing the need for more and more to block the same level of pain. One company, MOBE, is on a mission to change this paradigm and help people break this routine. They have an army of guides that work one on one with each patient to help them take control of their lives and stop the pain at its source. Their guidance has changed lives and is fundamentally changing the way people view health care. It is also saving people and their companies millions in health care costs. In today’s episode, Gino Tenace, CEO and Founder of Mobe, joins us to share his companies mission and journey. Gino has been in the health care industry most of his life serving many executive roles including senior vice president of United Healthcare and Chief Strategy Officer for MedSolutions. He has presented before the healthcare teams for President George W. Bush and Governor Arnold Schwarzenegger, and most recently, Health and Human Services Secretary Kathleen Sebelius. You can learn more about MOBE at There you can reach their blogs and learn valuable information, including how to incorporate these services into your company’s health plan for your employees. Marketing Dreamteam Redefines Advertising while Funding Startups Marketing today is harder than ever, we are bombarded with messages from everywhere. Due to this constant noise, messages are not penetrating like they used to in the past. Customers are not biting on traditional advertising methods and companies are scrambling to figure out how to share their products and services with consumers so they can stay in business. After all, if people don’t know about your products, how are you going sell and make money? One company is forging new ground and helping businesses overcome these hurdles. Using ingenious and creative ideas, Venture Fuel is providing one of a kind marketing solutions that are reaching the hardest to reach consumer. They are tapping into fertile ground utilizing tech startups and other uncommon sources to make a huge impact. They virtually work with the who’s who of fortune 500 companies and have won numerous marketing awards including the Reggie Award, the Effie Award, and recently their team has been named #1 in the industry by digital agencies and strategic planners. Today’s episode we are joined by Fred Schonenberg, Founder and CEO of Venture Fuel, to share his insights and explain how his team does their magic for the top companies in the world. - Sarah Westall

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